NDTV Greenathon, Marathon with Stars to Save Environment

Greenathon, a 24 hour live television fundraiser event to save the earth environment, begains on 6th march 2010 at 7pm on NDTV Channel.

Leading the movement are Campaign Ambassador, Priyanka Chopra and TERI’s Dr. R. K Pachauri & Chief Ministers from across India unite for the Greenathon.

NDTV Greenathon is back with its second edition to provide solar lanterns to villages that would otherwise be without electricity for a decade or more after lighting up over 55 villages in India through TERI’s Lighting a Billion Lives initiative.

Taking forward their nationwide Green Campaign to create environmental awareness, NDTV in association with Toyota, will telecast Greenathon.

Dr. R.K. Pachauri, Nobel-prize winner, Chairman of the Intergovernmental Panel on Climate Change and Director-General of TERI (The Energy and Resources Institute) will also give his green message to the citizens of the country.

The 24-hour programming will be hosted by Vikram Chandra and Cyrus Broacha. Priyanka Chopra, the campaign ambassador, will co-anchor the event to lend her support to the cause and urge people to do their bit for a greener tomorrow.

It’s the first of its kind green initiative for the environment. India’s first ever 24-hour live event, The Greenathon, will be telecast across all NDTV channels from March 6-7 to raise awareness about the environment and find ways to create a cleaner, greener & healthy.

Mumbai Runathon:- Marathon Man “Milind Soman” will run a 100 km in 24 hours to reinforce his commitment to the green cause.

Starting from Carter Road in Bandra on March 6th and ending at the Yash Raj Studios in Andheri, celebrities like Rahul Bose and Nikhil Chinappa will join Milind during the run.

Last year, the Marathon Man ran 60 km for the Greenathon and helped raise Rs 30 lakh for the campaign.